What is Conscious Leadership? Conscious businesses cannot exist without Conscious Leaders. They are the stewards, the pioneers of good. They keep the business focused on its Purpose. They reject a zero-sum, trade-off-oriented view of business and seek creative, synergistic solutions for all stakeholders. Without better leaders, there is no better world. Period. Robert Greenleaf, author of Servant Leadership observed that βGood leaders must first become good servants.β Conscious Leaders focus on βwe,β rather than βme.β They inspire, foster transformation and bring out the best in those around them.